Pre-Orders
Why everything is under pre-order and how does it works?
All my releases are born through pre-orders. That’s not a marketing trick. That’s the law here. What you receive is rare, terrifyingly rare, and it will never exist again. When I say limited, I mean it. The formula dies with the batch.
If something becomes wildly successful, I might summon its ghost. A chapter two. Same spirit, different flesh. But the first? Gone. You either lived it or you didn’t.
Pre-orders are the only way I keep control. The Unleashed Apothecary isn’t a factory, it’s a rebellion. I refuse to waste precious, expensive ingredients for the sake of stock or convenience. I don’t want to grow big. I don’t want a marketing team screaming “brand awareness” in my ear. I want creation, not compliance. Growth kills art, and I’m not here to die for spreadsheets.
When you pre-order, you’re the reason I create. You’re giving me permission to go where perfumery isn’t supposed to go: to craft beyond IFRA’s chains, beyond the suffocating corset of the industry. I make perfume for you, not for the market, not for algorithms, not for the weak.
If this sounds too intense, too serious, too much: good. It’s supposed to. The Unleashed Apothecary isn’t for everyone. It’s for those who want to feel. For those who don’t need validation. If you’re looking for something nice, something wearable, something safe, click here for your salvation
Orders closed
What happen then?
When the gates of pre-orders close, the ritual begins. I count the names (the few who dared to enter) and I start mixing the elements according to your number. No automation, no shortcuts. Just hours of precise, obsessive work. Six hours, sometimes more, depending on how stubborn the solids are when they meet the fire.
The same day, the blend is drowned in alcohol, sealed away to macerate in silence for 25 days. No exceptions.
When the maceration is done, Léa may need up to five days to fill every bottle, craft them by hand, and prepare their passage to you. Nothing is rushed, nothing outsourced. Each step bears her fingerprint, my flaws, our presence.